 Product Launches

iPhone, Mac, iPad, Apple Watch, Music, iTunes, Apple TV, AirPods, and Accessories (+iPod from way back in the day).

Company

Apple

Role

Senior Producer,

Marcom

Year

2010-2018

I was responsible for launching Apple products and supporting assets in the Channel across Australia, New Zealand, and Southeast Asia.

My role involved traveling to Apple's global workshops in Cupertino, where I collaborated with cross-functional teams to create roadmaps, localize content, and execute projects within tight timelines and high-pressure settings. I developed print and digital marketing materials for a total of 21 countries, including 19 in Southeast Asia, in three languages: Australian English, Thai, and Indonesian.

Additionally, I created and presented New Product Information (NPI) keynotes to both internal and external teams in Australia, New Zealand, Singapore, Thailand, and Indonesia, translating complex information into actionable insights.